David Zalik Leads GreenSky Credit by an Example

Many financial service providers and contractors can never be happier about the advancement of technology than how they feel right now. GreenSky Credit has come up with a platform that enables the clients of these institutions that lend funds to customers to access the credit facilities without having to wall to their premises. The customers need to open their phones and apply for the loans that they require, a process that would take weeks before now takes less than a minute. After the application, the details are then reviewed by the financial institutions that then approve the amount to be remitted to the customersaccount by GreenSky Credit personnel.

The introduction of this platform has been useful not only to the customers but also the service providers and the financial institutions. To the customers, the ease of access to the loans and the efficiency of the application process has been dominant. The reduction of manual approval work where a lot of papers were involved has also been eradicated. On the other hand, the lenders and the financial intermediaries have been offered the flexibility of the amount of loan that they can provide to their customers because GreenSky Credit would be on their back to increase their lending capacity.

A unique and critical success factor that the organization possesses is the ability to develop close business relationships with the financial service providers and the lenders. The CEO of the organization, Mr. David Zalik, has ensured that the organization has engaged in productive relationships with the financial players in the industry and also their clients. This has made it easy for GreenSky Credit to access more customers through the leverage of the small financial service providers with which it enters into partnerships.

One of the motivations that drive the company’s CEO to move the extra mile that he does is the fact that he owns more than half of GreenSky Credit Company. This has been a fundamental driver of the company, knowing that the profits made the organization directly impacts his income. He has also maintained a very good rapport with his employees, an aspect that has made them work tenaciously towards achieving the objectives of the company.

Sahm Adrangi Discusses Ad Fraud At Kase Conference

On 05/03/18 Sahm Adrangi did a presentation on ad fraud at the Kase Conference. Adrangi says his reason for speaking about ad fraud is because it shows certain situations how billions of dollars in fraud can be perpetrated in short order.

Sahm Adrangi uses a widely-known brand such as Kellogg as an example of how companies pull off such advertising frauds and reap in massive amounts of money. If the company spends $25,000 on advertising and its placed all on fake sites that are monitored by only robots, the site isn’t getting real Internet traffic. Instead, hackers are getting the money via bots that are used rather than buyers.

Since advertising fraud is going on in record levels, many companies are now steering clear of advertising online, according to Sahm Adrangi. But, at the same time, there are companies that benefit greatly from the fraud. These are usually the ones very reluctant to do anything about it.

Adrangi estimates that at least 25% of advertising traffic is the result of bots. He also explains the many different types of ad fraud such as click fraud, where you have fake sites without content, and ads that tag and stuff. These ads are where you may visit an advertising site with a video. On the same page, you may see additional videos being played. The fraudulent part is that the advertiser is paying for those videos but no one is actually seeing them.

At the end of the day, hackers are reaping the benefits of such schemes. In fact, it is estimated that world-wide, hackers are earning billions of dollars. Sahm Adrangi insists that more fool-proof methods should be used to outsmart hackers. But as long as some of the brands are making money off the fraud, little will likely be done to curtail it.

https://www.cnbc.com/2016/05/05/short-seller-kerrisdale-to-target-dish-network.html