On 05/03/18 Sahm Adrangi did a presentation on ad fraud at the Kase Conference. Adrangi says his reason for speaking about ad fraud is because it shows certain situations how billions of dollars in fraud can be perpetrated in short order.
Sahm Adrangi uses a widely-known brand such as Kellogg as an example of how companies pull off such advertising frauds and reap in massive amounts of money. If the company spends $25,000 on advertising and its placed all on fake sites that are monitored by only robots, the site isn’t getting real Internet traffic. Instead, hackers are getting the money via bots that are used rather than buyers.
Since advertising fraud is going on in record levels, many companies are now steering clear of advertising online, according to Sahm Adrangi. But, at the same time, there are companies that benefit greatly from the fraud. These are usually the ones very reluctant to do anything about it.
Adrangi estimates that at least 25% of advertising traffic is the result of bots. He also explains the many different types of ad fraud such as click fraud, where you have fake sites without content, and ads that tag and stuff. These ads are where you may visit an advertising site with a video. On the same page, you may see additional videos being played. The fraudulent part is that the advertiser is paying for those videos but no one is actually seeing them.
At the end of the day, hackers are reaping the benefits of such schemes. In fact, it is estimated that world-wide, hackers are earning billions of dollars. Sahm Adrangi insists that more fool-proof methods should be used to outsmart hackers. But as long as some of the brands are making money off the fraud, little will likely be done to curtail it.
In a career that has spanned several decades, Shervin Pishevar has consistently identified winners in regards to upstart investments – a trait that has garnered him a very favorable reputation among his peers. Shervin Pishevar is the co-founder of a number of thriving enterprises, most notably, Virgin Hyperloop One, as well as the venture capital firm, Sherpa Capital. His record of success regarding the recognition of bonafide upstarts, is among the foremost venture capitalists in the world, garnering a substantial following for him throughout the social media world. His list of upstarts includes Warby Parker, Uber, Tumblr, Dollar Shave Club, Slack, Rapportive, and a number of other tech companies. In his return from a short break, Shervin Pishevar took to Twitter, dishing his opinion regarding the future of the American economy, globalism, and entrepreneurship.
The stock market has always been steeped in volatility, yet the initial gains of early 2018, caused it to be publicly championed by a litany of high-profile figures, including the President of the United States, Donald Trump. In his 50-tweet rampage, Shervin Pishevar shocked the business world when he predicted that it would be due to crash in the near future, taking a huge loss of 6000 points. The next day, Shervin Pishevar’s prediction proved to be spot on, as the market lost 500 points in less than an hour and took an even deeper plummet by day’s end. This added credence to Shervin Pishevar’s predictions, as the entire market looked more unstable than at any other point in recent history. Mr. Pishevar would then take the time to publicly address President Donald Trump, admonishing his position of backing the stock market, then creating the hashtag, “TrumpDump.” If he is correct, the rapid downturn is only the beginning of the reshaping of the United States economy, as the traditional institutions, both financial and governmental, will eventually become irrelevant, especially considering the rise of stateless cryptocurrencies.