When it comes to restaurants that are serving salad it may be possible that sweet green is one of the best. It has become a very interesting part of the world of fast food, but people should make no mistake. Nathaniel Ru, founder of Sweetgreen, is not serving up burgers and fries. He is not creating the high calorie count foods that are found in the typical fast food restaurant. To the contrary, Nathaniel is creating what has been referred to as an alternative to what people have become used to with fast food.
Nathaniel Ru has done a great job of making Sweetgreen different by doing things that other restaurants did not have in place. When he decided to open the restaurant he knew that he would also create an app where people could order through their smart devices. He also believed that it was going to be very important to become familiar with the farmers in certain areas in order to get fresh fruit and vegetables to his stores.
His ability to implement technology through apps and also get a streamline of fresh vegetables through local farmers would be the thing that set Sweetgreen apart. These would be the things that would help people see that Sweetgreen was actually different. Nathaniel Ru had a great desire to get in nourishing food that people could buy for just as much as they would pay for a value meal from some other franchise restaurant.
It became very important to Nathaniel to become a leader in the fast food industry. It is certain that Nathaniel is connecting with a younger crowd of consumers. The fact that he has a cashless restaurant is just one aspect of the way that he is connecting with a younger crowd.
There is also a very great likelihood that Nathaniel is planning to get connected to the youth with the Sweetgreen Festival as well. This is where a lot of young people come out for a concert, and get a chance to also see about the different foods that are present. Sweetgreen restaurants. Nathaniel knows that it will be the youth that will play an important part in changing the landscape of an obese America. He believes that they are the ones that are going to make the change for a better food system. He really believes in building a better source of food choices for Americans.
Follow Nathaniel Ru on twitter @nathanielru.