Omar Boraie Unifies New Brunswick

Every city has somebody who founded it. These people are often idolized by those who come after. They fondly refer to this person as the founding father of the city. Omar Boraie might not have founded the city of New Brunswick, but he certainly can be credited with bringing it back to life.

Omar Boraie has dedicated his life and his vast amount of resources to helping New Brunswick become as great as any European economic center. In order to bring this dream into reality, Omar Boraie had to develop a strategic plan in four parts. Speaking through the newspaper the New Jersey Stage, Omar Boraie detailed his plan 40 years ago. His plan was to make New Brunswick a family oriented center. He planned on bringing jobs back to the area. He planned of forming a strong coalition. And he planned on bringing back the middle class.

Omar Boraie set to work to make New Brunswick more family-friendly by personally funding nonprofits and outreaches. One of these outreaches made it their goal to build community among the families. This was accomplished by reaching out to the State Theater and providing movies that would bring the community together. This occurred over two months, and all the movies were shown to the public for free. Over 7500 friendships were made throughout that period.

According to Rutgers, Omar Boraie also helped stabilize the job market in New Brunswick. He did that in two ways. First, he convinced Johnson and Johnson to stay. After that, he built commercial real estate and gave it to the city of New Brunswick. This allowed the City Council to charge lower prices since they had no mortgage the payoff. This may their prices extremely competitive in appealed to new businesses. Check out Central Jersey Working Moms for more.

Omar Boraie was also able to form a think tank and then align all of their grand visions together to make New Brunswick thrive. This a great coalition was made up of editors of the newspapers, the presidents of both universities, the leading executives in all the nonprofits, and the mayor himself.

Omar Boraie succeeded on bringing back the middle class. He took a strategy similar to bringing in new businesses. He built residential and commercial real estate that would appeal to wealthy professionals but gave them for upstart prices. This helped bring in young professionals who are just starting their families and their careers. They relocated to New Brunswick.

Reference: https://www.bloomberg.com/profiles/companies/0601263D:US-boraie-development-llc

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