With digital marketing advancing in strides day by day, it takes creativity and risk-taking to stay ahead of the competition. For CP+B under the leadership of CEO Lori Senecal, this means embracing guerilla advertising and tailoring it for online platforms.
A New Form of Guerilla Advertising
Guerilla advertising largely involves hitting the streets with marketing strategies such as local festivals, street events, and trade shows. However, smart marketers such as Lori Senecal are taking the concept of guerilla advertising online with amazing results. They are setting the pace with creative trends such as:
- Customizing for Mobile
Most people are using their mobile devices to access the internet on the go. As such, it is important to customize content for mobile devices to make adverts appealing and compatible with mobile platforms.
- Incorporating Humor
Nowadays it is not enough to just get the message through. More and more people are ignoring and even blocking ads, so you have to go an extra mile to make your ads appealing – nothing does this better than a touch of humor.
- Incorporating Virtual Reality
According to Adweek, virtual reality has advanced considerably fast in the recent past. It is set to revolutionize how people engage online, and there is virtually no better way to be more appealing today. In fact, virtual reality may make online advertising seem more conventional just like trade shows and street events. Visit Adweek to know more.
- Analyzing Data
Considering that online marketing is always evolving, it is vital to analyze data to monitor your marketing performance. There are numerous online tools for this.
About Lori Senecal
Lori Senecal is the CEO of Crispin, Porter & Bogusky (CP+B). She has held that position since 2015, and the agency has witnessed considerable growth since she took over. She has mostly focused on expanding the agency’s international offices and nurturing talent and passion in her employees. She has also excelled in improving the agency’s online marketing practices; in fact, she is a pace-setter for other companies in her niche. Today, the agency has grown from 250 employees to over 900 employees world-wide. She recently spoke at 3% conference.