Taking Online Advertising to the Next Level – Lori Senecal’s Take on Online Advertising

With digital marketing advancing in strides day by day, it takes creativity and risk-taking to stay ahead of the competition. For CP+B under the leadership of CEO Lori Senecal, this means embracing guerilla advertising and tailoring it for online platforms.

A New Form of Guerilla Advertising

Guerilla advertising largely involves hitting the streets with marketing strategies such as local festivals, street events, and trade shows. However, smart marketers such as Lori Senecal are taking the concept of guerilla advertising online with amazing results. They are setting the pace with creative trends such as:

  • Customizing for Mobile

Most people are using their mobile devices to access the internet on the go. As such, it is important to customize content for mobile devices to make adverts appealing and compatible with mobile platforms.

  • Incorporating Humor

Nowadays it is not enough to just get the message through. More and more people are ignoring and even blocking ads, so you have to go an extra mile to make your ads appealing – nothing does this better than a touch of humor.

  • Incorporating Virtual Reality

According to Adweek, virtual reality has advanced considerably fast in the recent past. It is set to revolutionize how people engage online, and there is virtually no better way to be more appealing today. In fact, virtual reality may make online advertising seem more conventional just like trade shows and street events. Visit Adweek to know more.

  • Analyzing Data

Considering that online marketing is always evolving, it is vital to analyze data to monitor your marketing performance. There are numerous online tools for this.

About Lori Senecal

Lori Senecal is the CEO of Crispin, Porter & Bogusky (CP+B). She has held that position since 2015, and the agency has witnessed considerable growth since she took over. She has mostly focused on expanding the agency’s international offices and nurturing talent and passion in her employees. She has also excelled in improving the agency’s online marketing practices; in fact, she is a pace-setter for other companies in her niche. Today, the agency has grown from 250 employees to over 900 employees world-wide. She recently spoke at 3% conference.

Reference: https://www.nytimes.com/2015/05/24/business/lori-senecal-on-coaching-when-the-bar-is-high.html?_r=0

Learning new business techniques like Doe Deere

Trying to start your own business through your passion today can be tough in this social media world. Finding someone who is successful in their business, can be very motivating on your journey in creating your own business. Leading you in the right path in becoming a successful entrepreneur. Starting your own business through your own passion can be be very rewarding. But taking the right path is very important in becoming successful at your business. Learn more: https://ideamensch.com/doe-deere/


A great example of this is Doe Deere, the creator of Lime Crime cosmetics, who business has launched with great success leading many others following her path. Doe Dee took her passion and created it into a successful business. Her passion was her main push and drive in creating her business. Doe success in her business has initiated a drive in many potential entrepreneurs. Her fan base is over million across the world. One thing that stand out the most and dear to her, is her value in animal cruelty free cosmetics.


In 2008, Doe created Lime Crime Cosmetics, a line of colorful, bright and mystical cruelty free cosmetics. The Lime Crime, came about from her wanting to have all her favorite colors that are loud, vibrant and bold in eyeshadows, lipsticks and nail polishes. Lime Crime being one of the first digitally beauty brands, has become one of the leaders in the social media world. Lime Crime cosmetic line, let’s you express yourself any way you like. Lime Crime offers cruelty free cosmetics, it does not test their products on animals. It is 100% vegan and certified by PETA and The Leaping Bunny Program. Doe


Taking the right steps by starting off with well written business plan, detailing everything about your business. This will make sure your plan is ready to be created properly. In creating your plan, there will be some start up time as well as money. You will need to be ready to put your all into starting your business. But having the passion and determination can lead to an enjoyable career. Doing some research can help as well as looking into some other successful entrepreneurs. Doe Deere, is a great source she has caught the eye of many potential entrepreneurs. Learn more: http://doedeerefam.com/


How Bernardo Chua and Organo Gold Became Top Global MLM

Bernardo Chua, founder of Organo Gold has a 15+ year track record as a successful executive. Chua has particular expertise spearheading startups and expanding cross border ventures. His industry experience includes multi-level marketing and direct selling, consulting, natural resources, and holistic health and wellbeing.

Chua, a Philippines native, grew up accustomed to practicing Asian traditional medicine, including complimentary treatments for holistic health. In the 1990’s, Chua was introduced to Leow Soon Seng, the founder of Gano Excel.

The company was a Malaysian-based multi-level marketing organization that distributed herbal instant coffee. Chua became an executive for the company, helping to expand operations into Hong Kong, then Canada, and the U.S.

After years of success, Bernardo Chua formed the Organo Gold Corporation in 2008, and introduced a product line of gourmet coffee and teas, infused with Ganoderma Lucidum. By 2012, Organo Gold had close to 1 million distributors, and by 2015, the company was pulling in nearly $800 million in revenue.

Organo Gold expanded to Mexico in 2011, in parts of Asia, Europe and Sourth America in 2012 and 2013, and by 2015, the company had set up operations in nearly 30 countries. Today, Chua has successfully expanded Organo Gold into 34 countries,with regional and district offices, including Turkey and Africa.

Organo Gold’s product line expanded from gourmet coffee and tea to include espresso and hot cocoa, and a range of personal care products. The company has been a great success with its combination direct selling and multi-level marketing design.

The independent business owners or distributors have quickly made Organo Gold one of the fastest growing MLM companies. The company has received numerous awards, including the Philippines People Choice Award, and the Napoleon Hill Foundation’s Gold Medal.

According to The Street, Organo Gold Founder, Bernardo Chua is a proven leader, and proficient at cultivating profitable ventures. With both domestic and international experience, he has shown that he consistently achieves and exceeds goals.

He has been instrumental to Organo Gold’s growth and efficiency, and with his innovative vision, the company will undoubtedly continue to thrive.

The Political Game-Changing Plan Envisioned by the End Citizens United

The End Citizens United is a Political Action Committee, founded in the United States in the year 2016. Its sole mandate was to spearhead reforms in the financial dockets of the Federal government and other Federal institutions like the Congress. It was formed in the wake of the Democratic Party primary nominations, with a keen interest to have the party field as many candidates as possible. The candidates would, upon winning, bring about these reforms.


How it managed to mobilize statewide donations


End Citizens United has reported that it was able to solicit the support of more than 136,000 contributors, who willfully and voluntarily donated to their causes, indicating an average donation standing at $14.86. The changes envisaged are to be brought about in the Congress through an amendment, which will seek to reverse the decision made by the American Supreme Court in the year 2010. Pundits have cited the decision by the Court in 2010 as having created a major loophole through which interest groups loot public resources and state coffers, and have the money channeled to politicians and their parties. End Citizens United was able to mobilize 325,000 citizens as signatories to the petition they intend to have legislated.


Meeting other crucial objectives


It is also in the interest of the End Citizens United to have the proposed laws trickle down to the legislative bodies of the State governments. Most of the precedents set by the Supreme Court have their direct effects on the fiscal policies at the level where people feel it the most, being undoubtedly the states. Nothing has been left to chance. The Democratic Party is fielding candidates in all these elective positions while on the other hand lobbying for the support of the End Citizens United as well as the House Committee on Finance.


Approximate collections made from the donations


The first three months of intensive and aggressive collection drives saw End Citizen United collect $4 million. By 2018, going by the projections and the positive reviews being received from the citizens, the organization will collect more than $35 million. It will be at a time the States will be entering into the midterm congressional elections, a perfect timing indeed, according to the USA Today.


What to expect from End Citizens United come 2018


The political action committee is doing an analysis on the likely races and the states they will show interest come 2018, in the congressional midterm elections. The analysis is according to the Deputy Director of Political Affairs at the End Citizens United, Muller. Democratic candidates who have already been assured of full support include Ohio’s Senator Sherrod Brown and Montana’s Jon Tester.