Alexandre Gama: Meet the Brazilian King of Advertisement

Alexandre Gama is a prominent Brazilian advertising agent and businessman. He was born in 1958 in Rio de Janeiro, Brazil. Mr. Gama is the founder and the CEO of Neogama, one of Brazil’s largest advertising agencies.

While he was the Chief Creative Executive Officer of BHH, MR. Gama became the first Brazilian in center-stage in a global network of communication channels. He is also the only Brazilian who has made it to the Global Creative Board, which comprises of six resourceful leaders from Publicis Groupe Company.

Mr. Alexandre Gama is a graduate of Fundacao Almando Alvares in Advertising and Propaganda. His career in advertising started off in 1982 as a writer at Standart Ogilvy advertising agency. Eight years later, he started working at DM9 as a copywriter and was the most awarded writer in the country. He stayed with the agency for four years.

He has also worked for other agencies. He was a partner and vice president of creation at AlmaBBDO. Later in 1996, he became the president and CCO of Young & Rubicam where he stayed until 1999 when he left band decided to form his advertising agency, Neogama.

In 2012 he was appointed as the board member of the Association of Brazilian Advertising Agencies. The association is responsible for defending and advancing the interests of advertising agencies in Brazil. He has also served internationally as the chairman of D& AD. He was the first Latin American to be awarded the global award for advertising professionals.

He also founded VIOLAB, an instrumental guitar project comprising of a studio, radio program, a label and a Youtube channel in 2014. At the same period, he became a partner at Briggs Automotive Company a British automotive company based in Liverpool.

In 2002 Gama’s Neogama joined with BBH becoming Neogama/BBH. Neogama still retained a majority stake in the resulting company. In 2003 the company won the Cabore Prize becoming the youngest agency to have won such a prize by then.

 

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