Start Your Day Like A Unicorn: Doe Deere’s Morning Routine

Chances are, if you’re the CEO of one of the most innovative – and irreverent – makeup brands out there, you’re not going to be starting your day like the average person. Doe Deere, the beloved founder of Lime Crime, recently shared her morning routine with Savoir Flair. Here’s how she starts her day.

 

Doe Deere has some of the clearest skin on Instagram. Her secret? At least nine hours of sleep, which she says is her optimal number for feeling rested. She also doesn’t need an alarm: when she tells herself to get up in the morning, that’s when she gets up. Now that’s the mark of a true beauty queen.

 

Not everyone is a morning person, but for Doe Deere, this time is vital for getting ready and setting the tone for the day. She likes to eat a good, nutritious breakfast, do some stretches, and think about and plan for the day ahead. If you’ve been meaning to switch up your routine and start feeling more energized in the morning, take Doe Deere as your inspiration to start moving in the right direction.

 

All of us usually start the day with our phones in hand, scrolling Instagram and catching up on the headlines. But for Doe Deere, mornings are when she can stay as free from digital overload as possible so she has the brain space to dream up new products – like Unicorn Hair, a new vegan, semi-permanent hair color that comes in funky colors like Dirty Mermaid and Chocolate Cherry.

 

When she washes her face, Doe Deere swears by the Hydro-Dynamic Quenching Essence from Murad. She uses either L’Oréal True Match Foundation or MAC Studio Fix, but says she’s working on bringing a Lime Crime foundation to the market soon. If it will be anything like what we’ve seen from Doe Deere before, we know it’ll be worthy of a unicorn.

 

For Doe Deere, doing her makeup is a way of spending time with herself and making herself feel good. As Doe Deere recently told the blog Beauty and the Feast, wearing bright, colorful makeup lets the world know who you are and enables you to go through life fearlessly.

 

She brings that same confidence to her business: Lime Crime was one of the first internet-exclusive cosmetic companies. A driven entrepreneur like Doe Deere is just as committed to her business as she is to herself, which can be an inspiration for every young, aspiring female business owner.

Visit www.doedeere.com for more information.

 

Nathaniel Ru Reaps Sweet Profits With Sweetgreen

When it comes to restaurants that are serving salad it may be possible that sweet green is one of the best. It has become a very interesting part of the world of fast food, but people should make no mistake. Nathaniel Ru, founder of Sweetgreen, is not serving up burgers and fries. He is not creating the high calorie count foods that are found in the typical fast food restaurant. To the contrary, Nathaniel is creating what has been referred to as an alternative to what people have become used to with fast food.

 

Nathaniel Ru has done a great job of making Sweetgreen different by doing things that other restaurants did not have in place. When he decided to open the restaurant he knew that he would also create an app where people could order through their smart devices. He also believed that it was going to be very important to become familiar with the farmers in certain areas in order to get fresh fruit and vegetables to his stores.

 

His ability to implement technology through apps and also get a streamline of fresh vegetables through local farmers would be the thing that set Sweetgreen apart. These would be the things that would help people see that Sweetgreen was actually different. Nathaniel Ru had a great desire to get in nourishing food that people could buy for just as much as they would pay for a value meal from some other franchise restaurant.

 

It became very important to Nathaniel to become a leader in the fast food industry. It is certain that Nathaniel is connecting with a younger crowd of consumers. The fact that he has a cashless restaurant is just one aspect of the way that he is connecting with a younger crowd.

 

There is also a very great likelihood that Nathaniel is planning to get connected to the youth with the Sweetgreen Festival as well. This is where a lot of young people come out for a concert, and get a chance to also see about the different foods that are present. Sweetgreen restaurants. Nathaniel knows that it will be the youth that will play an important part in changing the landscape of an obese America. He believes that they are the ones that are going to make the change for a better food system. He really believes in building a better source of food choices for Americans.

 

Follow Nathaniel Ru on twitter @nathanielru.

Alexandre Gama: Meet the Brazilian King of Advertisement

Alexandre Gama is a prominent Brazilian advertising agent and businessman. He was born in 1958 in Rio de Janeiro, Brazil. Mr. Gama is the founder and the CEO of Neogama, one of Brazil’s largest advertising agencies.

While he was the Chief Creative Executive Officer of BHH, MR. Gama became the first Brazilian in center-stage in a global network of communication channels. He is also the only Brazilian who has made it to the Global Creative Board, which comprises of six resourceful leaders from Publicis Groupe Company.

Mr. Alexandre Gama is a graduate of Fundacao Almando Alvares in Advertising and Propaganda. His career in advertising started off in 1982 as a writer at Standart Ogilvy advertising agency. Eight years later, he started working at DM9 as a copywriter and was the most awarded writer in the country. He stayed with the agency for four years.

He has also worked for other agencies. He was a partner and vice president of creation at AlmaBBDO. Later in 1996, he became the president and CCO of Young & Rubicam where he stayed until 1999 when he left band decided to form his advertising agency, Neogama.

In 2012 he was appointed as the board member of the Association of Brazilian Advertising Agencies. The association is responsible for defending and advancing the interests of advertising agencies in Brazil. He has also served internationally as the chairman of D& AD. He was the first Latin American to be awarded the global award for advertising professionals.

He also founded VIOLAB, an instrumental guitar project comprising of a studio, radio program, a label and a Youtube channel in 2014. At the same period, he became a partner at Briggs Automotive Company a British automotive company based in Liverpool.

In 2002 Gama’s Neogama joined with BBH becoming Neogama/BBH. Neogama still retained a majority stake in the resulting company. In 2003 the company won the Cabore Prize becoming the youngest agency to have won such a prize by then.

 

How Kate Hudson’s Fabletics Is Thriving In A Changing Market

Since 2013, movie star Kate Hudson has been demonstrating her fearless approach to fashion retail while running Fabletics, her athletic clothing brand geared toward fitness-obsessed women. The actress has implemented several clever marketing strategies that have shown her deep understanding of what the modern fashion consumer looks for in a brand.

 

Fabletics sells affordable yet highly fashionable workout gear for women who like to exercise in style. The company’s e-commerce website is stocked with countless styles of leggings, sports bras and cute, breathable workout tops. On Hudson’s Instagram, which has millions of followers, she can be seen modeling the newest Fabletics pieces herself.

 

What sets Fabletics apart from other athletic apparel brands is its highly innovative business model. Hudson jumped on the subscription service trend to create a personalized and heavily convenient method for purchasing workout clothes. Known as the VIP membership program, the subscription service feature on the Fabletics website allows customers to sign up in order to get a workout outfit sent to their home each month for a $49.95 monthly fee.

 

Fabletics personally picks out the workout outfit for each VIP member based on the answers that the customer filled out on a lifestyle quiz. This quiz gives the brand insight into each VIP member’s unique tastes.

 

Recently, Hudson developed yet another interesting strategy for the company. She opened up a few brick-and-mortar stores throughout the United States that act as reverse showrooms. This strategy uses physical stores to bring more revenue to the company’s website by encouraging shoppers to join the VIP membership program.

 

These physical Fabletics stores allow customers to develop relationships with Fabletics employees while giving them the opportunity to try Fabletics pieces on in person. These stores help customers build trust with the brand before they commit to the monthly membership fee. Fabletics has reported that over a quarter of store shoppers have joined the VIP membership program.

 

Hudson’s unique ability to develop highly successful strategies comes from her dedication to researching the athletic apparel market. Having studied the business models of other athletic apparel brands, Hudson has been able to give customers what they can’t get anywhere else. For instance, Fabletics stocks a wider variety of sizes than most athletic apparel brands. The clothes are also known for being extremely affordable.

 

Hudson continues to devote every day to coming up with new ways to market the brand. Valued at over $250 million, it’s clear the actress knows what she’s doing.

 

To start receiving a handpicked workout outfit in the mail each month, visit the Fabletics website and fill out the lifestyle quiz.