Duda Melzer Talks about What it Takes to Run a Successful Family Business

Being grown in a family of entrepreneurs, Eduardo Sirotsky Melzer aka Duda Melzer has entrepreneurship in his blood. He has grown up seeing his grandfather set up the RBS Group that has become one of the biggest media company in the south of Brazil. Duda has worked hard to be able to be eligible for the post of CEO of the company that he was awarded in 2016. In a short amount of time, he has made some important decisions that will help the company to grow its product portfolio further.

Duda Melzer is also the founder and the chairman of the e.Bricks Digital that empowers business and companies in the digital world. The company has numerous clients from Brazil and the United States. Eduardo Sirotsky Melzer joined RBS Group in 2004 as the Director General for the National Market. Over the years and with his dedication, he rose to the rank of the Vice-president of the RBS Group in 2012. After his uncle, Nelson Pacheco, took retirement, he became the CEO of the company in 2016.

In an article on Dino, Duda Melzer was a studious student and completed his graduation from the top colleges in the country, the Pontifical Catholic University of Rio Grande do Sul or PUCRS. He then got admitted to Harvard University and earned his MBA degree. After his post-graduation, he did not return to Brazil immediately; he spends time working in a number of companies in the United States to gain experience. He has been lucky to have so many people in his life who have guided him to success. One of them is John Davis, his professor at the Harvard University who had a significant effect on him. Even after being a successful businessman, when asked about his actual accomplishment, he has just one thing to say – his family. He is married and has three loving children who adore him.

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