Chances are, if you’re the CEO of one of the most innovative – and irreverent – makeup brands out there, you’re not going to be starting your day like the average person. Doe Deere, the beloved founder of Lime Crime, recently shared her morning routine with Savoir Flair. Here’s how she starts her day.
Doe Deere has some of the clearest skin on Instagram. Her secret? At least nine hours of sleep, which she says is her optimal number for feeling rested. She also doesn’t need an alarm: when she tells herself to get up in the morning, that’s when she gets up. Now that’s the mark of a true beauty queen.
Not everyone is a morning person, but for Doe Deere, this time is vital for getting ready and setting the tone for the day. She likes to eat a good, nutritious breakfast, do some stretches, and think about and plan for the day ahead. If you’ve been meaning to switch up your routine and start feeling more energized in the morning, take Doe Deere as your inspiration to start moving in the right direction.
All of us usually start the day with our phones in hand, scrolling Instagram and catching up on the headlines. But for Doe Deere, mornings are when she can stay as free from digital overload as possible so she has the brain space to dream up new products – like Unicorn Hair, a new vegan, semi-permanent hair color that comes in funky colors like Dirty Mermaid and Chocolate Cherry.
When she washes her face, Doe Deere swears by the Hydro-Dynamic Quenching Essence from Murad. She uses either L’Oréal True Match Foundation or MAC Studio Fix, but says she’s working on bringing a Lime Crime foundation to the market soon. If it will be anything like what we’ve seen from Doe Deere before, we know it’ll be worthy of a unicorn.
For Doe Deere, doing her makeup is a way of spending time with herself and making herself feel good. As Doe Deere recently told the blog Beauty and the Feast, wearing bright, colorful makeup lets the world know who you are and enables you to go through life fearlessly.
She brings that same confidence to her business: Lime Crime was one of the first internet-exclusive cosmetic companies. A driven entrepreneur like Doe Deere is just as committed to her business as she is to herself, which can be an inspiration for every young, aspiring female business owner.
Visit www.doedeere.com for more information.